Amplifying the humanity behind brands

Our goal is simple, through video production we capture and share stories of the people behind your products. We engage your target audience, show them what makes you you, and increase the emotional affinity towards your brand.

“Marketing is no longer about the stuff that you make but about the stories you tell.”

Seth Godin

PEOPLE WE WORK WITH

New to WildAcre Studio? Start here, press play.

PRODUCT MARKETING

& BRAND GROWTH

WHAT WE DO

Story time…

Imagine Brad walking into a bottle shop to buy a red wine on a Friday evening. It’s raining outside. As he walks up to the Pinot Noir section he’s met with a sea of bottles on crowded shelves to choose from. He looks left, he see’s a label with an iconic Australian animal. He looks right, he sees a label adored with award stickers.

But right in front of him he sees a label he recognises. It’s from a winery in McLaren Vale, that he’s seen a video about online. He recalls the people behind the wine, how they make it, what the wine would pair well with, and even the winemakers bluey Luna. He picks up the wine and takes it home.

This story is what made Brad buy the wine.

These stories influence a purchase decision.

Capturing and sharing these stories is what we do.

WHO WE HELP

We help producers tell their story to the right people, in the right way, in the right place.

Let’s break this down a bit.

When building a relationship with your customers, authenticity is one of the most important factors. It is what sets a you apart from its competitors and creates a genuine relationship between you and your customers. Leading them to choose your products over the rest.

Through our strategy process we help brands identify how to communicate both their story and the product in a way that will effectively resonate with audiences online.

Consumers are becoming tired of advertising - they’re craving authenticity. Research shows brand trust is at an all-time low, largely due to a new generation of consumers, Millennials and Gen Z who demand brand authenticity, and when they don’t trust you they start looking towards brands they can.

HOW WE DO IT

We produce short films which present the stories about the people who love what they do, about origins, places and impact on the community, aimed at connecting consumer to producer. They feature a human protagonist, tell a story and don’t make an overt sales push.

The 3 key content success factors include:

  1. An emotional connection with the people behind the brand

  2. A simple, memorable differentiator

  3. Cinematic mouth-watering visuals.

These films are then published to digital channels - website, YouTube and social media, and are a proven effective marketing tool to connect with consumers.

A CASE STUDY

GRANT BURGE

BOLDY BAROSSA

Frequently asked questions

  • Working with a number of global brands across Australia over the past decade has given us the opportunity to test, learn and optimise our approach to content production. We’re now in the very fortunate position to know what works, and more importantly, what doesn’t. We know how to create content that will resonate with audiences, build brand affinity and influence and purchase decision.

  • That’s great! If you’re already capturing video content of your brand and product, you know how impactful video production can be to build your brand, and we would encourage you to continue with it. However where we come in is through our strategic approach and high production quality, we can elevate both the messaging to be more impactful, as well as creating visuals that are a high quality representation of your brand.

  • We certainly don’t wish to tread on anyones toes here. However the reason our client choose to work with us is because we are specialists in the field of video production for food and beverage brands. We understand your pain points, we understand how to communicate to your audience, and we understand how to create strategic video that will convert audiences into loyal customers.

  • We’re in the business of creating value for our clients by producing a video that will help with turning an audience into customers as effectively as possible. Our brand story videos can vary based on a few factors, and can range from $10k - $25k

  • That’s great to hear, we’re excited to work with you. If you’d like to get going click the button below to start the conversation.

Convert your audience into loyal customers.

Sharing stories of the people behind your product is a powerful and effective way to drive emotional affinity for your brand. To get started on capturing your story click below.