Context & Brief

ICT Group approached us to create a video to launch their new corporate brand identity and to play at the Live Tech Conference event in Perth. The objective of the video was to capture the imagination and inspire the audience, to show that ICT Group is a modern, forward thinking business and that they have the skills required to help customers deal with the threat that future technology may provide and show the opportunity it presents.

What We Did:

In response to ICT Group’s brief we knew the most effective way to present them as a modern forward-thinking technology company would be to create a fast paced montage video featuring shots of futuristic technology combined with testimonial messaging of ICT Groups core clients. Due to extremely tight time restraints we has to rely mostly on curated stock footage, however in order to maintain the ICT Group branding we created a bespoke 3d animation sequence of recognisable technological advances combined with the ICT Group logo.

Outcome:

The video was screened at the tech conference to an audience of over 600 people and was received extremely well by both the audience and the client.