Context & Brief: 

We were briefed by Student Edge to produce a video to promote the Today At Apple program to students as part of an Australia wide digital campaign.

Our Response:

We produced a video that showcased 3 Today at Apple sessions at the flagship Apple store on George St. in Sydney. Following on from these sessions the students participated in focus groups to discuss their experience of Today At Apple, what they learned and the key takeaways from the sessions.

Outcome:

The video was published online and on the Student Edge website. Due to the popularity and success of the video the campaign was extended by an additional month.