How Kingspan used video to showcase performance and strengthen sales conversations
Results
210+ engagements across LinkedIn & Social Media
Used across Kingspan’s national teams. BD, sales, marketing & technical reps.
Industry validation from installers & builders. Strong social media comments reinforcing real-world installation benefits.
146 Potassium St
Industry
Construction / Building Materials
Use cases
Marketing, Tender support, Technical communication
Deliverables
Case Study Video
4x Cutdowns for Social Media
“This video has transformed the way we communicate technical value. Our sales teams use it constantly - it’s clear, credible, and has become a go-to asset across the business.”
Connor Baynes-Holden
Marketing Manager, Kingspan Insulated Panels
In this story
About this project
The challenge
The solution
The impact
How Kingspan uses the content
Related videos
About this Project
146 Potassium St is a pair of 3,000m² industrial warehouses in Narangba, Queensland — one of the first in the state to integrate CLT and GLT timber with Kingspan insulated panel roofing and wall systems.
Kingspan wanted a clear, credible way to communicate:
How insulated panel solutions helped deliver 40-50% faster installation
Why early engagement with Kingspan’s technical team enabled greater spans and structurally independent walls
How installers and the end client both benefitted from airtightness, thermal performance, and clean internal finishes
WildAcre Studio was engaged to create a video that told the story from two critical perspectives:
Michael - Australis Roofing Installer
Nelson - End client and owners representative
The result was a technical, yet accessible narrative that Kingspan could use across marketing, BD, sales, and tender submissions.
The challenge
Kingspan needed a way to communicate the real-world performance benefits that traditional brochures, spec sheets, and CAD details couldn’t convey.
They needed content that:
Demonstrated the 40–50% installation time savings clearly and persuasively
Explained how insulated panels enabled greater spans and independent partition walls
Showed the value of early collaboration with Kingspan’s technical team
Highlighted the thermal, airtightness, and aesthetic advantages of the KS1000RW and Coldstore systems
Felt authentic to installers, builders, and industrial developers
And they needed it told in a way that would resonate with audiences across marketing, BD, sales, and technical roles.
The solution
WildAcre produced a narrative-led case study featuring both the installer and the end client, capturing:
1.Why Kingspan products were chosen
Clear structural and thermal advantages, reduced install complexity, and sustainability benefits.
2. How Kingspan supported the project
Early technical collaboration, detailing assistance, and installation support.
3. The outcomes achieved
40–50% faster installation
Greater spans without heavy secondary steel
Self-supporting internal walls
Bright, clean internal finishes
Reduced heat load and better temperature control
We filmed onsite at the completed warehouses and delivered:
One flagship case study video
Four themed social cutdowns (Vision, Innovation, Product Selection, Sustainability)
This gave Kingspan a flexible content suite that could be used across internal and external channels.
The impact
1. Strong industry engagement
Across LinkedIn, the content generated:
• 209+ likes
• 7 comments
• 9 reposts
with comments from installers, builders, and project managers praising the clarity of the technical insights.
2. Multi-team internal adoption
Kingspan’s marketing, BD, sales, and technical teams now use the video to:
Open BD conversations
Explain technical advantages
Support tender submissions
Present capability to developers and builders
3. Clear demonstration of installation efficiency
The video provides a trusted, real-world explanation of the 40–50% installation time savings, making it easier for Kingspan to communicate value without overwhelming prospects with technical detail.
How Kingspan uses the content
• LinkedIn + social media campaigns
• BD outreach & introduction emails
• Capability presentations
• Technical sales meetings
• Tender submissions
• Internal training
The dual-perspective story (installer + owner) creates credibility and trust across every stage of the sales cycle.